Images in the Web

Studenten sitzen auf dem Boden KIT
Positive example "Image Language"
Studenten sitzen vor Tafel KIT
Positive example "Image Language"
Studenten arbeiten an Thema KIT
Positive example "Image Language"

We rely on a strong visual language with large images.


  • Use high-quality images / photos for your website.
  • Choose a motif that fits the text. “An image says more than 1000 words.”
  • When using photos taken by mobile phones, take care that they are not blurred. If necessary, use a tripod.
  • Take care that your object is sufficiently illuminated and clearly visible.
  • Pay attention to image sharpness and resolution. Optimum: 72 dpi.
  • Do not upscale small photos. They will become blurred.
  • Use the following file formats: jpg, png, gif

NOTE: In OpenText you can access a pool of about 150 images and photos and use them for your web appearance. Own photos can also be used.

NOTE: If you need professional photos, mail to fotostelle∂

Image Language

KIT’s image language avoids stereotypes of women and men and chooses an equivalent representation of women and men. Optimum motifs show persons that arouse the interest of the viewer by their acting. Protagonists should appear natural and authentic.

More information on KIT’s image language can be found in the guidelines “Bildsprache der Vielfalt am KIT“ (in German).

Image Rights

  • Exclusively use images, the rights to which you possess.
  • Images from the pool in the asset manager may only be used for editorial purposes on the internet. The copyright has to be given.
  • When using images of external providers, note the corresponding general terms and conditions.
  • Avoid downloading of images from the internet.

Requirements for the indication of the author

The following requirements apply to the indication of the author:

  • Photos of KIT employees: "KIT"
  • Photos of KIT employees (on request): "First name last name, KIT" or "Department, KIT"
  • Photos of external persons: "Company" or "First name, last name, company"

More information on copyrights can be found on the website ”Urheberrecht“ of the Legal Affairs Business Unit (RECHT).

More information on publication and image rights can be found on the website FAQ zum Thema „Veröffentlichungs- und Bildrechte" (FAQ on publication and image rights, in German) of the ASERV Photo Office.

Alle gängigen Bildgrößen in Pixelangaben finden Sie hier.