Colors

The main colors of the corporate design are KIT green (100/0/60/0), KIT blue (80/50/0/0) and black (0/0/0/100) or gray (0/0/0/70).

The spot color for KIT green is Pantone 3278. 5018 is used for RAL.


KIT GREEN

 

CMYK
100/0/60/0

RGB
0/150/130

KIT BLUE

 

CMYK
80/50/0/0

RGB
70/100/170

BLACK 70%

 

CMYK
0/0/0/70

RGB
64/64/64

Usage

Green is used for:

  • Fan element in KIT logo
  • Bullets
  • Decorative and markup elements, e.g. in diagrams
  • Design elements (such as lines, links, etc.) on the Internet

Blue is used for:

  • Markup color (tables, charts, graphics)

Black or gray is used for:

  • Headings and continuous texts
  • Areas and bars in tables and charts
  • Outlines

Other colors

These colors can be used as accent colors, for highlighting, for charts, etc. Only colors with a hexadecimal value are allowed for websites. See also menu item Colors on the Internet.

BROWN

 

CMYK
35/50/100/0

RGB
167/130/46

PURPLE

 

CMYK
25/100/0/0

RGB
163/16/124

CYAN

 

CMYK
90/5/0/0

RGB
35/161/224

PEA GREEN

 

CMYK
60/0/100/0

RGB
140/182/60

YELLOW

 

CMYK
0/5/100/0

RGB
252/229/0

ORANGE

 

CMYK
0/45/100/0

RGB
223/155/27

RED

 

CMYK
5/100/100/0

RGB
162/34/35

Please note

RGB values are optical standard values for screen views. They do not correspond to the actual conversion values in image processing programs. Printed products with RGB values may differ greatly from the original color depending on the printer settings. Please adhere to the values given above.