Images
Images can be freely selected for communication. They are used in all communication media with the defined image frame. The selection of suitable motifs, especially for title pages and posters, is of great importance for the layout in order to convey an atmospherically positive image. The photo department will be happy to advise you on this.
The photo or image detail should be as striking as possible. It should contain little visual information to make the message recognizable at first glance.
When depicting people, care should be taken to use a visual language of diversity. (cf. guideline "Gender-fair and inclusive: language and visual language of diversity").
The resolution of print files is usually 300 dpi.
Different dimensions apply to images for use on the Internet.
Image rights
Images from the Internet are protected under copyright law. Images from other websites may therefore not be used without the permission of the copyright holder. In the case of images from image agencies, license agreements must be observed.
ASERV-Dokumente, Abteilung Crossmedia - Bildredaktion