Examples of usage of the video elements

The short videos show the display options of the various design elements.

Animated KIT logo and disclaimer

  • The animated KIT logo is shown at the end of the movie. It is shown without any further information. The KIT logo is optionally available with a sound signature.
  • Standard application: two-color KIT logo on a white background
  • Alternatively, the white or black KIT logo can be used on a film background. Sufficient contrast to the background must be ensured.
  • If the mentioning of partner logos, acknowledgements or similar is desired, these must be displayed BEFORE the animated KIT logo (so-called disclaimer). For better legibility, gradients can be used from bottom to top.

Examples of lower thirds (belly bands)
  • V1) Roboto font in white on a green box. Line color freely selectable from KIT color palette.
  • V2) Roboto font in white on moving image. Line color freely selectable from KIT color palette. Contrast to the background must be guaranteed.
  • V3) Combination of green and white lettering on a green and white background. Moving insertion.
  • Belly bands should locate the participants at the KIT:
    • Maria Musterfrau, Karlsruhe Institute of Technology
    • Max Mustermann, Institute for XY/Function, Karlsruhe Institute of Technology.

Examples info box
  • V1) Roboto font in white on green. Line color green. Aligned right or left.
  • V2) Roboto font in white on moving image. Line color green. Aligned to the right or left. Contrast to the background must be guaranteed.

Examples of letterings/text overlays

  • For text overlays, so-called letterings, the Roboto regular font is set in white on one of the main KIT colors (KIT green or KIT blue).
  • Attention must be paid to line spacing and legibility.

Subtitle examples

  • The Roboto regular font in white on one of the KIT main colors (KIT green or KIT blue) is used for subtitles.
  • Attention must be paid to line spacing and legibility.
  • In the interests of accessibility, KIT is required to only publish videos with subtitles on its platforms. As the subsequent creation of subtitles is very time-consuming, videos can only be published on central KIT channels if the OUs provide a .SRT file ("SubRip").