Examples of usage of the video elements
The short videos show the display options of the various design elements.
Animated KIT logo and disclaimer
- The animated KIT logo is shown at the end of the movie. It is shown without any further information. The KIT logo is optionally available with a sound signature.
- Standard application: two-color KIT logo on a white background
- Alternatively, the white or black KIT logo can be used on a film background. Sufficient contrast to the background must be ensured.
- If the mentioning of partner logos, acknowledgements or similar is desired, these must be displayed BEFORE the animated KIT logo (so-called disclaimer). For better legibility, gradients can be used from bottom to top.
Examples of lower thirds (belly bands)
- V1) Roboto font in white on a green box. Line color freely selectable from KIT color palette.
- V2) Roboto font in white on moving image. Line color freely selectable from KIT color palette. Contrast to the background must be guaranteed.
- V3) Combination of green and white lettering on a green and white background. Moving insertion.
- Belly bands should locate the participants at the KIT:
- Maria Musterfrau, Karlsruhe Institute of Technology
- Max Mustermann, Institute for XY/Function, Karlsruhe Institute of Technology.
Examples info box
- V1) Roboto font in white on green. Line color green. Aligned right or left.
- V2) Roboto font in white on moving image. Line color green. Aligned to the right or left. Contrast to the background must be guaranteed.
Examples of letterings/text overlays
- For text overlays, so-called letterings, the Roboto regular font is set in white on one of the main KIT colors (KIT green or KIT blue).
- Attention must be paid to line spacing and legibility.
Subtitle examples
- The Roboto regular font in white on one of the KIT main colors (KIT green or KIT blue) is used for subtitles.
- Attention must be paid to line spacing and legibility.
- In the interests of accessibility, KIT is required to only publish videos with subtitles on its platforms. As the subsequent creation of subtitles is very time-consuming, videos can only be published on central KIT channels if the OUs provide a .SRT file ("SubRip").