Basic elements

KIT as a brand. Strong. Distinctive. Professional. Not only in joint research, teaching, or projects, but also in a uniform visual appearance, KIT presents itself successfully with all institutes and departments. With an unmistakable appearance (corporate design), the corporate identity of KIT, i.e. the character of the institution, is to be optimally communicated internally and externally.

The most important elements of the uniform appearance are the KIT logo, the Frutiger house font, the typical color scheme based on a defined color spectrum, and some basic design elements.

The design guidelines apply to everyone who presents KIT internally or externally: This includes both permanent and freelance employees, as well as external service providers such as advertising agencies, printers, and cooperation partners.