Design guidelines - all information in one place
Whether guidelines for the application of the corporate design, image sizes for Internet presences, downloads of presentations or circulars - from now on, you will find all necessary information and templates here.
The corporate identity (self-image) of KIT as "The Research University in the Helmholtz Association" is to be optimally communicated internally and externally by means of a uniform corporate design. The present design guidelines define the design framework for all important means of communication. The guidelines serve as a basis for the implementation of the design and facilitate the design of various formats and media.
The design guidelines apply to everyone who presents KIT internally or externally: This includes both permanent and freelance employees, as well as external service providers such as advertising agencies, printers, and cooperation partners.
![](/img/20210423-CN-01-012_web_rdax_98p.jpg)
According to the circular letter of the Presidential Board dated 30.06.2023, the certificate "Audit familiengerechte Hochschule" (family-friendly university audit) expired on 01.07.2023. Therefore, neither the logo nor the sentence "KIT has been certified as a family-friendly university since 2010" may be used in all communication materials.
circular![HPC](/img/leitlinie-genderechte-inklusive-sprache_rdax_1024x682_98s.jpg)
The guideline "Gender-fair and inclusive: language and visual language of diversity at Karlsruhe Institute of Technology" was adopted by the KIT Senate.
more![Mensch vor Laptop](/img/kit-bilder/20180122-CN-01-087_1280.jpg)
With the resignation of Mr. Ganß, new letter templates will be available from August 1st, 2024.
moreSummary Design guidelines - for external partners (pdf). In German only.